The Road Traffic Safety Management System (RTSM) is an international standard ISO 39001: 2012 which provides a tool to help organization reduce, and ultimately eliminate, the incidences and risk of death and serious injury related to road traffic crashes.

This focus can result in a more cost-effective use of the road traffic system. This International standard identifies elements of good RTS management practice that will enable the organization to achieve its desired RTS results.

Global Concern

  • Death on Road per year : Nearly 1.3 million people die in road crashes each year, on average 3,287 deaths a day
  • Road traffic crashes rank as the 9th leading cause of death and account for 2.2% of all deaths globally.
  • More than half of all road traffic deaths occur among young adults ages 15-44.

Regional/Country level concern

  • According to the World Health Organization’s (WHO) global status report on road safety 2015, the UAE witnessed 10.9 road deaths per 100,000 population.
  • Vision: To deliver an effective transport system that contributes to the economic growth, quality of life and environmental sustainability of the Emirate of Abu Dhabi.
  • Mission: Regulate, plan and develop an efficient and well-integrated transport system that serves the public interest by enhancing mobility and delivering safe, secure and environmentally responsible Aviation, Maritime, Public Transport and Highways sectors.
  • Initiatives: The Ministry of Interior has launched the first unified traffic awareness campaign for 2016 at the countrywide level. The campaign, which was initiated as of January 1 under the slogan “Observe the right of way”, is one of the initiatives launched by the traffic sector and will last for three months.
  • Regulations: Police in cooperation with the various Transport Department, has implemented rigorous safety regulations in order to minimize the frequency of traffic deaths.

The Organizations Concerns:

  • Traffic Fine have become a huge burden for each transport related business in this time as the government authorities continually increasing fine and regularly monitoring the road.
  • Road traffic accidents / Repair cost.
  • Court Cases.
  • Emergency and Recovery cost.
  • Access payment to insurance.
  • Total loss of vehicle.
  • Increased Insurance Premium due to hike in accidents.
  • Non-productive work done by employees towards repair of vehicle, payment of fines, attending court cases(if any), recovery/Post crash responses, revenue loss due to downtime of vehicle or driver.
  • Death or injury of employee.
  • Vehicle impoundments.
  • Delay in delivery of goods and passengers.
  • Customer or Passenger dissatisfaction.
  • Non fulfilment of Transport Authority KPI & Target.
  • Non fulfilment of Taxi/Bus/Limousine Franchise’s KPI & Target.

Benefits of ISO 39001:2012

The ISO 39001 standard is growing in strength as a very useful tool for achieving a noticeable improvement in road safety management in any type of organization. The important benefits are:

  • Reduce Road Traffic crashes.
  • Reduce Road Traffic Violations.
  • Reduce maintenance cost.
  • No delay in delivery of product and services caused by traffic violation.
  • Reduce Road Traffic threat to public and other road users.
  • Internationally recognized Road Traffic Safety Standard to control road traffic standard.
  • Tool to achieve Road Traffic safety target assigned by transport authority and relevant authority or fleet/transport franchise.
  • To improve post crash response and avoid cascade losses.

Which Organizations should go for it ?

  • Transport Regulating Authorities.
  • Transport providers for passengers.
  • Transport provider for schools.
  • Goods Transporter.
  • Public Transport : Bus , Taxi, Limousine.

What we Do ?

  • Gap Analysis.
  • Process Feasibility Study and report to management.
  • Documentation based on Standard ISO 39001 :2012 .


  • Training.
  • Meeting with Department.
  • Workshops.
  • Campaigns.
  • Demonstration of Development Programs.
  • Internal Audit.
  • Management Review Meeting.
  • ISO Certification Audit (Selection/Assistance by us to the organization/institution).

ISO Certification Audit (Selection/Assistance by us to the organization/institution)

  • Stage – I Audit (from Certification Body) : We participate and assist.
  • Stage – 2 Audit (from Certification Body) : we Participate and Assist.

Annual Standard Maintenance Contract:

  • Certification.
  • Training.
  • Document Review.
  • Participation in Pre-Qualification tenders documents submission Writ up .